Boutique marketing agency for coaches + course creators

Marketing that gets you seen, sold and scaled.

magnus · your revenue engine

Content agentTurns your ideas into this week's postsRunningVisibility

Email nurtureWalks every new lead toward your offerLiveConversion

Student onboardingWelcomes each new student on its ownLiveDelivery

Numbers dashboardYour week in one view, read by Demi tooUpdatedScale

Coaching call with DemiWednesday: what moved, what we change nextBooked

Magnus is a done-for-you marketing agency and coaching hybrid. We repackage your method through Claude, build the AI automations that clear your bottleneck, then market your offer so new leads and enrollments come in every day, without you hiring a bigger team.

Find my bottleneck Read the case studies

Boutique on purpose. Only for coaches + course creators.

The four Educator Archetypes framework

Every education business hits one of four walls.

We call them the four Educator Archetypes. It's our own framework, and it's how we know what to build before we build anything.

Each archetype has its own container: a set of Claude agents and skills we've already built and tested. We tune it to your business, then write you a 3-month roadmap around it.

Take the 2-minute quiz Read the full guide

LuminaryAcquisition"Not enough of the right people are finding me."Brilliant work. Hardly anyone sees it.Read more

AlchemistConversion"People follow me, but barely anyone buys."A real audience. Not enough sales.Read more

MaestroDelivery"Every new student adds to my load."Sales are coming in. So is the overwhelm.Read more

OracleScale"Everything still runs through me."The business works. You're the ceiling.Read more

How it works

Here's what our first 3 months together look like.

The goal of every phase, and what you walk away with. Follow the line: this is the order we work in.

0Before we start

Diagnose

The goalWe find the real wall first.

The outcomeWe both know what we're fixing before you spend a cent.

1Month 1

Build

The goalWe install your container.

The outcomeA working engine by the end of the month.

2Month 2

Run

The goalWe market your offer with it.

The outcomeReal leads from real people, not guesses.

3Month 3

Tune

The goalWe tune it until the number moves.

The outcomeAn engine that brings in enrollments, and you understand every part of it.

+After

Grow

The goalKeep going on a monthly plan.

The outcomeSame team, same engine, still growing.

Case studies

Proof, told the long way.

No screenshots shouted at you. Each story walks through where the client started, exactly what we built, and what happened next.

Before

A $997 academy with raving reviews, but every sale still leaned on her and her 1:1 calendar.

Pia EdbergMaestro · Delivery

Her first sale came in on day 1 of ads.

After MagnusDay 1first sale after the ads went live

A path from a $7 Playbook to the academy that sells without her. First sale on day 1 of ads.

Read the story

Before

A loyal following and four offers, but every sale happened by hand in her DMs.

Libni FortunaAlchemist · Conversion

$530 in 24 hours, without a single ad.

After Magnus$530in 24 hours, zero ad spend

A sales page for every offer and emails that move members up. $530 in 24 hours, zero ad spend.

Read the story

Before

Decades of expertise, invisible to the HR buyers she needed, and no interest in posting reels.

Dr. Heli BergströmLuminary · Acquisition

Corporate buyers, without posting a single reel.

After Magnus0posts or reels needed

A quiet outreach engine her assistant runs, plus a corporate licensing offer. Zero posts needed.

Read the story

Before

Lots of front doors, but every sale still needed Raya and Trae to push it.

Raya & Trae CunninghamOracle · Scale

Five entry points, one path to the flagship.

After Magnus5entry points tied to the flagship

Five email flows with personal countdowns, so every buyer gets a timed path to the flagship.

Read the story

Before

Language learners and future freelancers landed on the same page and saw the same offer.

Robin CiucciAlchemist · Conversion

One quiz that sends every visitor to the right offer.

After Magnus3quiz paths to the right offer

A 3-profile quiz that sends every visitor to the offer that fits, with a bump and upsell built in.

Read the story

Before

Every payment checked by screenshot, seats counted by hand, IDs assigned by mail merge.

GERTCMaestro · Delivery

2,100+ students, one database, zero hand counting.

After Magnus2,132student records in one database

2,132 student records in one database. Seats close and IDs assign on their own.

Read the story

Before

Great student work stuck in a folder, and no way to trace a registration to a post.

Think Tank Training CentreLuminary · Acquisition

446 people raised their hand. We built the path to registration.

After Magnus446people commented asking for a link

Every post asks for a hand-raise. 446 people commented for a link.

Read the story

Before

Ten years of freelancing skills, and none of it for sale.

Honey Sol TamayoAlchemist · Conversion

Ten years of skills, packaged into a course people can buy.

After Magnus$40first course built and priced

Her first course built, recorded and priced, taught the way her audience talks.

Read the story

Before

A course idea held back by the fear of being seen.

Vikki PecayoLuminary · Acquisition

A student who never launched, live in three weeks.

After Magnus3 wksto a live sales page

A niche, a value ladder and a live sales page, three weeks after the first session.

Read the story

See every case study

Demi Bernice at her desk with a laptop and microphone

Licensed educator9 coursesSince 2018

The human behind Magnus

Hi, I'm Demi. I know this industry like the back of my hand.

I'm a licensed educator who became a coach and course creator myself. I built nine courses of my own, grew them to 7,000+ students, and I've grown the personal brands of coaches and course creators since 2018.

Along the way I built the four Educator Archetypes, a framework that traces every stage of an education business, from getting seen to growing past yourself. It's how we know exactly where you're stuck and what to build next.

Magnus wasn't made for everyone. It was made for online coaches and course creators, and no one else. That's the whole point.

Licensededucator, then coach + course creator

9courses of my own

7,000+students enrolled

2018growing coaches + course creators since

Get to know Demi more

Marketing that gets you seen, sold and scaled.

Every education business hits one of four walls.

Here's what our first 3 months together look like.

Diagnose

Build

Run

Tune

Grow

Proof, told the long way.

Her first sale came in on day 1 of ads.

$530 in 24 hours, without a single ad.

Corporate buyers, without posting a single reel.

Five entry points, one path to the flagship.

One quiz that sends every visitor to the right offer.

2,100+ students, one database, zero hand counting.

446 people raised their hand. We built the path to registration.

Ten years of skills, packaged into a course people can buy.

A student who never launched, live in three weeks.

Hi, I'm Demi. I know this industry like the back of my hand.

Let's find what's really holding your enrollments back.