Case studies / Raya & Trae Cunningham
Oracle · Scale

Making everything they'd already built work harder.

Raya and Trae teach estheticians to run six-figure businesses. Their front-end products, quiz and podcast were live, but nothing connected those buyers to the flagship. In two weeks, we built five email flows with a personal 5-day countdown each.

Raya & Trae Cunningham
ClientRaya & Trae Cunningham, Bosses in Beauty
AudienceEstheticians + beauty pros, US
Timeline17 to 30 Jun 2025
Built withKajabi, Deadline Funnel, Interact, Canva

01 · THE SITUATIONLots of front doors. No hallway.

Bosses in Beauty sells a flagship program, the 6-Figure Beauty Business Blueprint, plus $27 products, a secret podcast, a quiz and a masterclass. Their team had built a lot already.

But a $27 buyer had no clear path to the flagship. Some products had no follow-up emails at all, others sent one every two days, and there was no discounted way in.

That's an Oracle problem: the business works, revenue is real, but growth still needs Raya and Trae to push it by hand.

02 · WHAT WE BUILTConnect what's there. Don't redo it.

Their team's work wasn't wrong, so we didn't undo it. We came in as an extra pair of eyes on the whole thing and connected it.

17 to 18 Jun 2025

Audit + map

Every funnel page reviewed on video, then a full visual map of how buyers move (and where they stop).

23 Jun 2025

The flow strategy

Five flows from five entry points: the $27 products, the secret podcast, the quiz, the masterclass and a top-tier upgrade. Every flow runs a personal 5-day countdown: one email a day, then two a day at the end.

23 to 30 Jun 2025

The Kajabi build

Sequences, triggers and two new pages: a 5-day $2,497 offer and a $3,000 standard page. When a buyer's timer runs out, the offer steps up on its own. Masterclass emails were timed around the 72-hour replay.

Jun 2025

Emails in Raya's voice

Every email signed by Raya and written the way she talks to her students, with objection-handling FAQs built in.

03 · WHAT HAPPENEDThe urgency runs itself now.

5entry points connected to the flagship
$2,4975-day offer that steps up to $3,000 on its own
2 wksfrom audit to build

Every buyer, wherever they enter, gets a clear, timed path to the flagship. Nobody on the team has to remember to send the follow-up or change the price.

Oracle · Sound familiar?

If growth still needs you to push it, you're an Oracle.

Oracles don't need more stuff built. They need what they already have to work harder without them. The Oracle container does exactly that.

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