About Magnus

Built for people who teach, by someone who teaches.

Magnus is a boutique marketing agency made for online coaches and course creators, and no one else. It was started by a licensed educator who has been a coach and a course creator herself.

Demi Bernice laughingLicensed educator9 coursesSince 2018
My story

From the classroom to 7,000+ students.

I started my career as a kindergarten teacher. In 2017 I walked away from the classroom to figure out the digital world, and I've been teaching online ever since.

When a business partnership ended badly, I rebuilt my business from scratch. That's when I became obsessive about foundations. I don't believe in temporary fixes. I believe in building marketing that doesn't fall apart when things get hard.

Since then I've launched nine courses of my own, every one of them made sales, and grown them to 7,000+ students worldwide. I've helped 100+ education businesses with coaching, mentoring or done-for-you funnels, and tested $250k+ in ad spend with my own money, so my clients don't have to gamble theirs.

9courses launched, every one made sales
7,000+students in my own programs
100+education businesses helped
$250k+ad spend tested with my own money

And yes, when I'm not building funnels, I'm running a house with eight dogs and two cats. Ask me anything about delegation.

Why Magnus

Why Magnus is different.

Only coaches + course creators

We don't take on restaurants, SaaS or ecommerce. Every playbook, agent and skill we build is made for people who teach online.

Our own framework

The four Educator Archetypes trace every stage of an education business, so we know where you're stuck before we build a thing.

Done for you, coached with you

We build and run your marketing, and coach you through every move so you understand your own business better.

Powered by Claude, built on experience

The AI does the heavy lifting. A decade of growing coaches and course creators decides what it does.

Want to see where your business is stuck?