Case studies / Libni Fortuna
Alchemist · Conversion

From selling in the DMs to $530 in 24 hours, with zero ad spend.

Libni is a soul-led life coach with four offers and a loyal following. Every sale happened by hand in her DMs. We gave each offer a home and a path to the next one, and she made $530 in the first 24 hours.

Libni Fortuna
ClientLibni Fortuna-Amatong
AudienceHeart-led women leaders, 25 to 55
TimelineMay to Aug 2025
Built withKajabi, Stripe, Canva, Tally

01 · THE SITUATIONFour offers. One inbox. Every sale by hand.

Libni coaches heart-led leaders, healers and creatives, the people who are "the strong one for everyone else, but quietly carry their own emotional weight." She runs a membership (Project: Me), a 3-month group program (Liberate), a 12-week 1:1 mentorship and in-person retreats.

None of it had a proper home. Offers were scattered across her personal channels, nearly every sale happened in DMs, and new people kept asking the same thing: "Where do I start?"

She had the audience. What leaked was the path from "I love her content" to "I just paid." Classic Alchemist.

02 · WHAT WE BUILTA clear path from the first offer to the biggest one.

We worked with Libni in Bisaya and Tagalog, and kept her soft, soulful tone on every page.

28 May to 2 Jun 2025

Clarity first

Brand assets, her top Reels and an offer clarity questionnaire, so every page started from her own words about her clients.

Week 1, Jun 2025

Three offers, three pages

Full sales copy for Project: Me, Liberate and The Mentorship, all three set up in Kajabi, plus a visual funnel map with a video walkthrough.

Week 2, Jun 2025

Selling before Stripe was ready

While payments were being connected, we wrote an early-bird checkout by GCash, bank transfer or PayPal, so she could start selling straight away.

24 Jun 2025

The Project: Me portal

A member's portal in Kajabi, with fonts and colours chosen for readability over the brand board.

16 Jul 2025

Members become clients

A 9-email sequence that walks every Project: Me member toward the Liberate waitlist. The Liberate page flips from waitlist to checkout with one switch.

Aug 2025

Ads SOP + a whole website

A basic ads and retargeting SOP, a free-training script that pitches Project: Me, and full copy for libni.co: home, offers, stories, speaking, podcast, events and her retreat.

03 · WHAT HAPPENEDThe pages sold on day one.

$530in automated sales in the first 24 hours
$0spent on ads
3offers with their own page and checkout

Within a day of the new pages going live, $530 came in without Libni pitching anyone by hand. Her clients now know where to go and what to do next, and her members have a path to her group program that runs every day.

I finally have a digital home that feels like me. My clients know exactly where to go and what to do next.

Libni Fortuna, life coach
Alchemist · Sound familiar?

If people love your content but don't buy, you're an Alchemist.

You don't need a bigger audience yet. You need the one you have to see a clear next step. The Alchemist container builds that step, and the emails that walk people up it.

Work with us