Proven in the Trenches:
Real Case Studies
This isn’t generic marketing theory. Every strategy inside this kit is built on years of hands-on experience designing, scaling, and optimizing actual education brands since 2018.
When you combine a precise diagnostic tool with a tailored landing page, a clean backend connection, and targeted traffic, you remove the operational friction that keeps most online educators stuck. Here is what happened when real course creators, coaches, and consultants worked with Demi to fix their bottlenecks and install structured funnel ecosystems:
Case Study 1: Pia Edberg (Dream Book Academy)
Archetype: The Maestro
Bottleneck: Delivery
The Before
Pia is a 6x bestselling author and book doula who helps aspiring authors finish their books. The problem was never her offer; it was her delivery model. Her entire revenue model was built on intensive 1:1 coaching, meaning her income had a hard ceiling and she was completely exhausted by manual launches. She had tried ads in the past, but they were unprofitable because her sales pages fell flat and her funnel had no passive sales logic.
The Work
We rebuilt her positioning, restructured her offer stack, and built a complete funnel ecosystem designed to sell passively. The architecture was built around a low-ticket front-end offer, an order bump at checkout, and a high-ticket upsell to her Academy. Once the copy was optimized, we ran targeted ads to the new funnel.
The After
- First sale came in on Day 1 of running ads.
- Achieved a 20% take rate on her checkout order bump (a feature she did not have before).
- CPMs dropped as low as $4 to $7, with a 2.2% click-through rate.
- The ads became completely self-funding, allowing her to scale her visibility and pull back from tiring 1:1 work.
Case Study 2: Libni Fortuna (Life Coach, Philippines)
Archetype: The Alchemist
Bottleneck: Conversion
The Before
Libni is a deeply intuitive life coach who delivers transformative client results. However, her business was highly ungrounded. She had no sales pages and her offers were scattered across channels with no consistent messaging. She was forced to manually explain her offers over and over in DMs to close clients, keeping her locked in a constant manual hustle.
The Work
We built Libni a complete, cohesive digital home from scratch. We designed a warm homepage that communicated her positioning, followed by dedicated sales pages written in her empathetic voice for her core programs (Liberate, Project: Me, and Essence). We mapped out a clear client journey from the first visit to checkout so her audience could buy without manual guidance.
The After
- Made $530 USD on Day 1 of launch.
- Generated 100% organic sales with zero ad spend.
- Clients now have a clear, structured digital ecosystem to explore and convert from.
- Libni completely eliminated the need to manually explain her offers in direct messages.
Case Study 3: Raya and Trae Cunningham (6-Figure Beauty Business Blueprint)
Archetype: The Oracle
Bottleneck: Scale
The Before
Raya and Trae had built a highly loyal community and great offers, but their backend operations were built on “duct tape”. They had accumulated years of scattered lead magnets, evergreen webinars, secret podcasts, and checkout links with no single system tying them together. Leads were not segmented based on behavior, making their post-purchase experience inconsistent and stalling their evergreen momentum.
The Work
We audited their entire library of digital assets and built two complete, mapped funnel ecosystems. This included a customized quiz with segmented results paths, an evergreen webinar with behavior-triggered logic, paid entry ecosystems ($27 products) with checkout order bumps, and clear post-purchase segmentation tags.
The After
- Replaced a patchwork backend with two complete, automated funnel ecosystems.
- Every lead is now automatically guided along a specific path based on behavior.
- Dynamic countdown logic creates automatic urgency without the founders having to manually trigger campaigns.
- The business finally locked in the clean backend infrastructure needed for true, compounding evergreen cashflow.
